Here’s what an ROI-worthy search advertising budget looks like in 2022

30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue

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Here’s what an ROI-worthy search advertising budget looks like in 2022