Four ways to use your website data to discover missed sales opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing Recording and analyzing common user search terms on a website will reveal if consumers are seeking services they are willing to pay for but you do not provide Search analysis tools will shine a light on any underutilized and under-monetized website pages, helping you make the most of your PPC budget In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions

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Four ways to use your website data to discover missed sales opportunities