If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
The sole purpose of a private blog network (PBN) is to leverage the authority of multiple sites under your control to boost rankings and authority of your main site. You might be thinking: didn’t Google do away with private blog networks years ago? Didn’t they remove all the authority from PBNs
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How featured snippets can be manipulated by private blog networks
Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive.
The most effective ways to respond to negative reviews
Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market
How to scale your business internationally on search engines
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. But what is a Google featured snippet
With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017.
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The ultimate guide to mobile technical SEO
SEO is an ever-changing, expansive science that is often hard to understand.
“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here , but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among them
It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum , and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month
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Taming the local search beast in a post-Possum and Fred world
The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent , with some countries reaching well above 90 percent. In China, there are 731 million internet users , representing only 53 percent of the population — leaving plenty of room for growth.
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International SEO: 5 ways to scale performance