Marketing with intent: The combined power of SEO and content

If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.

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Marketing with intent: The combined power of SEO and content

How featured snippets can be manipulated by private blog networks

The sole purpose of a private blog network (PBN) is to leverage the authority of multiple sites under your control to boost rankings and authority of your main site. You might be thinking: didn’t Google do away with private blog networks years ago? Didn’t they remove all the authority from PBNs

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How featured snippets can be manipulated by private blog networks

The most effective ways to respond to negative reviews

Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive.

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The most effective ways to respond to negative reviews

How to scale your business internationally on search engines

Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market

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How to scale your business internationally on search engines

Optimizing for voice assistants: Why actions speak louder than words

“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here , but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among them

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Optimizing for voice assistants: Why actions speak louder than words

Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum , and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month

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Taming the local search beast in a post-Possum and Fred world

International SEO: 5 ways to scale performance

The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent , with some countries reaching well above 90 percent. In China, there are 731 million internet users , representing only 53 percent of the population —  leaving plenty of room for growth.

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International SEO: 5 ways to scale performance