How to optimize VR content for search

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are endless and exciting.

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How to optimize VR content for search

5 SEO features to make sure your ecommerce platform supports

When  choosing an ecommerce platform  to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are essential to your ranking success

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5 SEO features to make sure your ecommerce platform supports

Build it and they shall come: Why your site architecture and search strategy must be aligned

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website

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Build it and they shall come: Why your site architecture and search strategy must be aligned

Why SEOs can’t afford to wait around for a mobile-first index

We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search

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Why SEOs can’t afford to wait around for a mobile-first index

The best SEO influencers and resources to follow

More than any other digital marketing discipline, SEO is a game of opinions . There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate.

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The best SEO influencers and resources to follow

5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand? If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are  and how to earn them.

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5 ways to identify potential featured snippets to rank for

How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want.

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How to escape Google’s filter bubble

The 15 best Google Chrome extensions for SEO

Google Chrome has  taken a dominant position  as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is.

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The 15 best Google Chrome extensions for SEO

Pump the brakes: SEO and its sweeping statements

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement.

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Pump the brakes: SEO and its sweeping statements