In Part 1 of this series , I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should deliver to these audiences.
We have entered a new era of search where SEO and content marketing have converged .
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Looking through the artificial intelligence mirror: insights and automation
Even though most web professionals and marketers know about Google Analytics , not many understand how they can fully unlock all the power of this free analytics software.
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How to set up ecommerce tracking in Google Analytics
In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go about their craft.
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Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to build on it, and the steps you can take to drive seasonal traffic all year round.
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Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round
Paid search marketers look to technology to provide them with a competitive advantage.
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The must-have tools for paid search success