Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores.
In Part 1 of this series , I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should deliver to these audiences.
Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – right?
In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go about their craft.
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to build on it, and the steps you can take to drive seasonal traffic all year round.