The Apache Software Foundation (ASF) is celebrating the 17th anniversary of the Apache HTTP Server with the release of version 2.4 – the most significant update in six years. The ASF is a coalition of volunteer developers, stewards and incubators of nearly 150 open-source projects and initiatives, and the Apache HTTP Server has been the… [[ This is a content summary only
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Apache Releases New Version of HTTP Server
In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern “good” from “bad” metrics.
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Track & Segment Your Way to More Accurate Bounce Rates
With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.
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LinkedIn Advertising Tips For Beginners
With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea.
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How to Focus Your PPC Analysis & Optimization
AdGooroo has released a new search marketing dashboard that provides advertisers and agencies with instant access to years worth of proprietary pay-per-click (PPC) data on virtually every industry and advertiser. AdGooroo’s search intelligence database analyzes and collects data on millions of keywords and billions of individual search… [[ This is a content summary only.
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Maximize Search ROI with Industry Insight
The wavy blue, red, yellow, and green logo on Google’s homepage today is in honor of Heinrich Rudolph Hertz. The German physicist, who was instrumental in the discovery of electromagnetic and radio waves, was born on this date 155 years ago.
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Wavy Google Logo Honors Heinrich Hertz
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.
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Google Enhances Ad Sitelinks
Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month
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Google Forecloses on Mortgage Comparison
Avinash Kaushik’s keynote kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link building, and more. Here’s a roundup of today’s live blogging and coverage of SES London 2011.
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SES London 2012 – Day 1 Coverage #SESLondon
Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious conflict, with billions of advertising dollars at stake as search and social converge.
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The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype