Smart shopping season checklists: Mobile and desktop, content and SEO

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience.

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Smart shopping season checklists: Mobile and desktop, content and SEO

Black Friday SEO: Last-minute tips for the holiday season

Black Friday  kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at the bottom of page one .

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Black Friday SEO: Last-minute tips for the holiday season

Here’s how to get executives excited about SEO

As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than not, including a few convincing facts about why it will make them look good.

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Here’s how to get executives excited about SEO

Killer demand gen strategy, Part 2: Google Display Network targeting

This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1 , I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting capabilities that allow you to get in front of your target audiences and the personas you have built out

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Killer demand gen strategy, Part 2: Google Display Network targeting

How to use your data to supercharge paid search

In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017).

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How to use your data to supercharge paid search

A search marketer’s guide to using paid social media

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.

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A search marketer’s guide to using paid social media

4 safe search engines for kids

Young children are using the internet to search and find content more than they ever have before—but we can all understand some of the trade-offs that come with this technological advancement. Typical search engines (think Google, Bing, etc.) do not default to kid-friendly settings, and it takes a lot of adult monitoring to make sure that nothing is appearing and getting clicked on that isn’t age-appropriate. Luckily in recent years, more and more safe search engines for kids have been emerging.

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4 safe search engines for kids

Image optimization 101: How to rank higher in image search

SEO is not only about optimizing written content. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Optimizing your images  gives your website an additional chance to be found via image search, and a good logo or some eye-catching graphics can be just as effective at attracting visitors to your website as your written content

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Image optimization 101: How to rank higher in image search