How to identify and fix indexation bloat issues

Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Hybris and Magento ecommerce websites. The more serious cases of indexation bloat usually occur on ecommerce websites, as they tend to utilize user-friendly facetted navigations and filter lists, allowing users to quickly identify the products that they want

Go here to read the rest:
How to identify and fix indexation bloat issues

Actions for Google Home: Time for brands to get creative

Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK. As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market, Home has made great strides already

See original here:
Actions for Google Home: Time for brands to get creative

Top Tips on Voice Search: Artificial Intelligence, Location and SEO

By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world. The explosive ubiquity of this mobile-connected technology has led people to depend on these devices more regularly, with 94 percent of smartphone users claiming that they carry their phones with them frequently and 82 percent reporting that they never, or rarely, turn their phones off. These numbers fall in line with a trend that is longer-standing, with Morgan Stanley reporting as early as 2011 that 91 percent of mobile users have some kind of mobile device within arm’s reach 100 percent of the time

Read more:
Top Tips on Voice Search: Artificial Intelligence, Location and SEO

How to use Google’s new demographic targeting for search ads

Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new feature allows advertisers using Adwords to target users based on: Age Gender Parental status This feature will be particularly useful where user intent varies considerably based on these variables.

See the original post:
How to use Google’s new demographic targeting for search ads

What’s new with Earth? First impressions of the relaunched Google Earth

Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.

Read more here:
What’s new with Earth? First impressions of the relaunched Google Earth

A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.

More:
A guide to setting up Google Analytics for your WordPress site

The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.

More:
The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Test your knowledge! The Search Engine Watch Easter trivia quiz

Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge.

See more here:
Test your knowledge! The Search Engine Watch Easter trivia quiz