30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including the answer box, the “people also ask” box, and the knowledge graph. The first use case for these features is to qualify whether a keyword is worth targeting.
Follow this link:
Align your content with customer intent via zero click search