A must-have web accessibility checklist for digital marketers

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web accessibility.

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A must-have web accessibility checklist for digital marketers