If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules.
Google fined $2.7 billion by E.U. in anti-trust ruling
The sole purpose of a private blog network (PBN) is to leverage the authority of multiple sites under your control to boost rankings and authority of your main site. You might be thinking: didn’t Google do away with private blog networks years ago? Didn’t they remove all the authority from PBNs
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How featured snippets can be manipulated by private blog networks
Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive.
The most effective ways to respond to negative reviews
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Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market
How to scale your business internationally on search engines
Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come. Some notable sections have focused on the rise of interactive gaming in all its forms and what that means for digital, the evolution of customer support in social media, and the state of the internet in China and India. Meeker also focused a 69-page section on developments in online advertising and commerce, examining the pervading trends and what they mean for the industry.
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Meeker’s Report on the state of advertising and trends to watch out for
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall.
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3 ways to scale your SEM efforts when you are hitting a wall
The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience
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How to optimize images for mobile: Implementing light, responsive, correctly formatted images
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. But what is a Google featured snippet