Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

In part one  a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve. Content produced in association with Neustar .

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Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

Six stats on the importance of trust in influencer marketing

Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust.  Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been

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Six stats on the importance of trust in influencer marketing

How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.

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How marketers can dive into growth marketing

Can Pinterest crack (and monetise) visual search?

Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering. This appointment is reflective of a strategy to challenge both Google and Amazon in the product-based visual search market

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Can Pinterest crack (and monetise) visual search?

Does your website suffer from one of these five content gaps?

In 2016, Google rolled Panda into its core algorithm . What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings

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Does your website suffer from one of these five content gaps?

The psychology of search intent: Converting moments that matter

Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its myriad features are concerned.

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The psychology of search intent: Converting moments that matter

What we can learn from the latest trends in voice search

Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement  in the search industry, and the latest figures indicate that it’s starting to win ground in daily use.

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What we can learn from the latest trends in voice search

How to target high-income consumers with Adwords

There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return on investment. Today I am going to be showing you a deeply hidden gem within AdWords that allows you to target people based on their household income

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How to target high-income consumers with Adwords