The collision between PR, content, and SEO: How to make it work for you

The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging , social media posts and the other aspects of building an online brand seemed to sound the death toll for traditional communications and marketing strategies, like public relations.

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The collision between PR, content, and SEO: How to make it work for you

How to use demand generation channels to effectively expand your reach

As Q4 approaches , it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering

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How to use demand generation channels to effectively expand your reach

How does Bing’s voice search compare to Google’s?

Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition task

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How does Bing’s voice search compare to Google’s?

Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. Choosing the right keyword match types can help you target your ads better so you get higher-quality traffic to your site.

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Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

How to create a kickass link-building strategy for local SEO

Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics for building links and relationships with other local businesses can give you a huge visibility boost in local search. According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal

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How to create a kickass link-building strategy for local SEO

What is SEM?

If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms

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What is SEM?

Should I move my WordPress website to HTTPS?

Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month,  the news came that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages.

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Should I move my WordPress website to HTTPS?

10 tips to make your Magento online store more secure

An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be.

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10 tips to make your Magento online store more secure