SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a desire to join the industry? If so, this is the competition for you
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SEO Chicks Competition – Win a ticket to SES London!
Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.
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Measuring ROI: How to Collect Meaningful PPC Conversion Data
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
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7 Steps to Prepare For the Search Alliance in the UK
Yahoo’s 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion.
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Yahoo Search, Display Revenues Dip in Q4 2011
Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook’s age policy. Bradley Horowitz, Google VP, product management, also announced new features for teen users.
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Google+ Drops Age Restriction, Now Accepts All Teenagers
While awaiting the imminent rollout of “the new Twitter” to the majority of the social network's user-base, now is a great time for businesses to start considering how to prepare their new Twitter brand page layouts.
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Awe-inspiring Twitter Brand Page Designs and Tips
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner that doesn’t degrade core search functionality or sully searcher trust in what is the most utilized search engine.
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How Google+ Could Threaten Google’s Core Search Business
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average.
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YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com’s facial recognition technology to create a “smart” photo tagging service that lets users tag other people.
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Yandex Adds Face Recognition Technology
In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster Tools Top Search Queries and Google Analytics Search Engine Optimization reports.
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Google Recalculates Average Search Position Metric