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Small Business Saturday: Start Planning NOW!
Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday. This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades. Founded in 2010 by […]

Boost Your Next Campaign with the Power of Color
When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. […]

5 Ways Businesses Can Tap Into Back-to-School Buzz
With summer winding down, students of all ages will soon be heading back to school, and for small businesses, this busy season can add up to big revenue opportunities. According to the National Retail Federation (NRF), back-to-school and back-to-college spending is expected to reach $83.6 billion this year, an increase of more than 10 percent […]





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